Going Global

Date: 7 October 2021

There is irony in the statement that the world is getting smaller, as its growing in population.

However, despite its increasing numbers, the connectivity we now experience mean that it is also becoming more accessible to all – and thus has a smaller feel. This is largely due to the power of
the internet, social media platforms, increased global penetration of smart devices and widespread availability of wireless networks connecting us all to the internet.

Elon Musk is not just going to Mars; through his Starlink system he is also providing the world with even more accessible, high-speed, low latency broadband internet with his system of satellites built by his company SpaceX.

The internet has continued to transform how we connect with others, organize the flow of things, share information, interact socially and do business. Its growing influence on individual consumers and large economies alike has been one of the fastest uptakes seen in the world to date.

Connection to the internet has become an increasingly vital part of our day-to-day lives. In 2019, the number of internet users worldwide stood at 3.97 billion, this indicates that more than half of the global population is currently connected to the world wide web. Although the penetration is not uniform worldwide, with some countries and regions nearing the 100% penetration mark, and others as low as 7%.

“We live in an age of globalization,” says Harvard Business School Professor Forest Reinhardt, who teaches Global Business. “That is, national economies are ever more tightly connected with
one another than ever before.”

As of 2021, the following figures were released from Statista in terms of internet penetration and usage:
Number of internet users worldwide: 3.97 billion
Country with the biggest number of internet users: China (854 million users)
Region with the highest internet penetration rate: Northern Europe (with a 97% penetration)
The countries with the highest internet penetration rate (as of July 2021):
1. Denmark with 99%
2. United Arab Emirates with 99%
3. United Kingdom with 98%
4. South Korea with 98%
5. Sweden with 97%
6. Switzerland with 97%
7. Netherlands with 96%
8. Saudi Arabia with 95.7%
9. Germany with 95%
10. Canada with 95%

Conversely, the countries with the lowest internet penetration rates (as of January 2021):
1. North Korea with 0%
2. Eritrea with 6.9%
3. South Sudan with 8%
4. Comoros with 8.5%
5. Central African Republic with 11.4%
6. Somalia with 12.1%
7. Burundi with 13.3%
8. Niger with 13.6%
9. Kiribati with 14.6%
10. Liberia with 14.9%

So what is the importance in all of this? What we have found through this increase in internet penetration is a globalized approach to business.

What is globalization? Globalization is the increase in the flow of goods, services, capital, people, and ideas across international boundaries. As technology (namely internet penetration) and transportation have advanced, business has become increasingly global. Purposeful expansion has brought new jobs, customer audiences, and economic opportunity. A powerful force drives the world toward a converging commonality, and that force is technology.

Almost everyone, everywhere wants all the things they have heard about, seen, or experienced via these new technologies. This provides many opportunities for businesses to expand their reach globally and serve new markets. For instance, China has become the manufacturing epicentre of the world. India has become the worlds largest exporter of its IT-Services. While millions of companies worldwide are taking advantage of our new globalized approach to business, there are some potential problems and deterrents that businesses can face within this globalized approach.

The main deterrents have been defined as the following:
1. Language barriers
2. Cultural barriers (which hinder accurate communication)
3. Time Zone differences
4. Tax/Business Regulations
While we cannot assist you with the latter two, at Translation Assist, we have all of the resources and services to eliminate the first two barriers and provide your business with ease of communication into any market in the world.

Our translation services provide you with the services of native language speakers into over 120 languages across the world. We provide you with accurate, quality translations, transcriptions and
interpretations – provided by people and not machines. Our native speakers ensure that your translations are spot on, every time.
Our localization services ensure that our translations are not only accurate to the language of translation, but also localized to that region. Why is this important? Well German in Germany is
not the same as German in Switzerland or Austria. Likewise French in France is different to the French spoken in African countries.

We ensure that your translations are localized to the exact area you are speaking to, so that you are able to speak to your customer or supplier in the language and locale that works for them and
eliminate cultural anomalies that could occur otherwise.
At Translation Assist, we offer more than just quality, native speaking translations. We provide you with the best industry pricing for your project. Our services are tailored to your businesses needs and budgets. What’s more; we project manage the process for you, allowing for a smooth and seamless process.
Our website provides you with a quick and easy quoting system, and our consultants are always available to assist you with any questions you may have, to create an assisted experience that will
leave you adding to our already long list of five star reviews we have received from our clients.

Whether you are looking for:
• Translation Services
• Localization Services
• Multimedia and Digital Services
• Transcription Services
• Interpretation Services
• Writing and Editing Services
At Translation Assist we have perfect the solution for you!
Simply put; we assist, best.

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