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The World is Getting Smaller

Date: 27 September 2021

This week Google is celebrating their 23rd birthday. This occasion highlights not only how for the past 23 year the world has been ditching the traditional elements previously used to find out information (such as encyclopaedias, libraries, text books, reference books and just asking mom) in favour of “Googling it”; but also 23 years of the world being brought even closer together.

While the official birthday of the internet is 1 January 1983 it was the creation of Google, which increased the ease of access to information within the internet, that really created this global community of online users. The later creation of social media, starting with Facebook (in 2004 by Mark Zuckerberg) assisted further in creating a global society for all of us, where we could all connect not only to businesses, but also individuals and social groups from all around the world, from the comfort of our home, or wherever else we use our smartphones.

As of 2021 it is estimated that there are 4.66 billion active internet users worldwide, which equates to 59.5 percent of the global population. The internet now forms an integral aspect of both our business and personal lives. It is estimated that people spend on average 8.5 hours of their day online. That works out to 59 hours a week, or a whopping 128 days of our year. That is more than a third of our lives spent online. What does this mean for us as a society? It shows how online interactions, be it business, shopping or personal have become more and more so conducted online rather than in person. The world has become smaller. Accessing global reach has become standard practice and within all of our reach. As the world felt the effects of the Covid-19 global pandemic, the internet once again became the key tool used for businesses to continue in their internal and external communications and dealings. As globally we all sat in our respective homes, being told to “Stay Home and Save Lives” and as lockdown effected all of us; the internet took an even more prominent role not only in business, but in our personal lives too. Traditional cable television being replaced with Netflix, Hulu and Prime service offerings.
Covid-19 and its Lock Downs gave us global Netflix binges of Tiger King and Love is Blind, with the world sitting in their respective homes speculating on social media about the characters and their stories. Our conversations became more online based and we were all unified in this. But more so than that it changed the way we work together, allowing us in our remoteness, to become closer than ever.

So in the midst of a global pandemic, with the worlds health, talk of vaccines, heard immunity, and lock downs being front and centre in our daily communications; the world suddenly got a whole lot smaller.
As remote working became the norm, and businesses moved their operations online in a more rapid, dynamic and aggressive manner than we had ever seen before, we added to our “pandemic vocabulary” with phrases like “let’s Zoom” or “I’ve set up a Teams”. Suddenly businesses are employing their staff from countries all around the globe – with no expectation of relocation.
For many businesses, new markets have opened up to them as businesses and people have become more comfortable and au fait with working with colleagues, suppliers and clients on a global scale, where previously they may have been drawn to giving preference to local and situations where traditional face-to-face conversations and handshakes was the norm.

Most of us would not have guessed at the end of 2019 how vastly different our lives would have become in just 18 months and how quickly we would all have adapted to these new circumstances.
In the midst of a global pandemic, where death and economic hardships have been commonplace, we have seen some positive outcomes. Working within a global market has huge advantages for businesses and the people within those. But it does also does provide us all with a challenge. How do we reach these new audiences who often communicate in a different language, or a different vernacular to the one we are well versed in?
At Translation Assist we enable you to reach the world with our range of Translation, Transcription, Localization, Interpretation, Writing and Editing and Digital and Multimedia services. We offer our services in over 120 languages, allowing you to reach whomever you wish to worldwide. Furthermore our Localization services ensure you are not only speaking the right language, but also in the correct vernacular for the area you are targeting (see more about this in our next blog).
Our focus is on providing you with service excellence. Our team of experienced translators, writers and editors are all native speakers. And our team of copy checkers ensure the translations are of the highest quality. Our services are tailor made to your requirements and budget – and we offer the best industry pricing available.

With over 10 000 happy customers, and over 1 000 000 words translated, you can trust us to provide you with translations that are accurate, fast, cost-effective and exactly to your requirements, Furthermore our team of astute project managers will ensure the process is smooth, efficient and within the timeline you require.
As the world becomes increasingly closer and our businesses and personal reach becomes even more globally centric, don’t lose out on markets and people you can be speaking to and reaching because of language barriers.

Contact Translation Assist for a quick and easy no-obligations quote today.

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